Skip to main content

Posts

Showing posts from October, 2017

Media Subscriptions industry | Online media Streaming - in India

Now playing videos on YouTube is an old trend. We are moving towards the end of 21st century with vanishing DTH (Direct To Home) connections also. Companies like HOTSTAR, NETFLIX, AMAZON (PRIME & FIRE TV-STICK), CHROME-CAST (and so on) combined with disrupting internet gives another level of entertainment to subscribers. The main curiosity is about - At what level they are performing in India ? So lets start this topic in a summary mode as usual :) Pic credit :- FactorDaily ⟶ NETFLIX India Company started with DVD rental services in California in 1997 entered Indian market at the start of year 2016. As per the KPMG India-FICCI Report (2017) specifies that only 2 lakhs to 5 lakhs paid subscribers are there in India.  Steep Pricing  doesn't make NETFLIX more competitive in comparison to other players. Subscription starting with Rs.500 & ends with Rs.800 per month is not effective as HOTSTAR gives, which start with only Rs.199 per month . This year i...